1 / 4   Emoji fans gathered in London, Moscow, Dublin, Sao Paulo and Dubai on Saturday ahead of the upcoming World Emoji Day on July 17. /VCG Photo

2 / 4   Guinness World Records said the gatherings were the largest by groups of people dressed in emoji costumes simultaneously in several places around the world.

3 / 4   The global promotional campaign comes ahead of the release of “The Emoji Movie”, a film about an emoji that does not like to stick to a single expression. /VCG Photo

4 / 4   Jack Brockbank, official adjudicator from Guinness World Records, told Sony Pictures Entertainment, the producer of the movie: “We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt -- and it all happened simultaneously! It's official -- this is a fantastic achievement!” /VCG Photo