China E-Commerce Game Hits Next Level: Online retail intensifies tech race, focuses on blockchain, AI

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China's Labor day holiday is coming. That means online retailers in China are getting ready for the summer sales season. But the competition among e-commerce giants is heating up with Amazon quit the game just before the holiday to shut down its China operations in July. Xia Cheng reports.

A post-mortem for all in the Chinese e-commerce jungle after the defeat of Amazon.

Besides Amazon's failures in adapting to local consumer behaviors, mobile trends and business models, the lesson for e-tailers is to focus on investing in better consumer technology before your competitors.

And Blockchain technology is at the center as it helps track the origins of products.

That's a winning factor in the China market where consumer trust is low thanks to counterfreit products.

And it's a game changer in cross-border e-commerce, a low-hanging fruit for foreign challengers of Alibaba and JD.com.

And Amazon is likely to face similar challenges in India, where the population density is also high and cheaper and faster distribution solutions win.

That means the lack of will to localize or partner up is bound to lead to less than 1 percent market share in a major e-commerce market.

And the verdict is non-discriminative for every player in the market.

XC CGTN