There can be no doubt that agriculture is an important sector to Indonesia's growing economy, but many from the younger generation are increasingly more likely to choose a different career path. This means that farming as a profession is slowly declining in the country of 270 million people. But now, an innovative new campaign is hoping to make farming more accessible to city dwellers and help revive Indonesia's reputation as an agrarian nation. CGTN's Silkina Ahluwalia reports from Jakarta.

Sandra and her husband, has always been passionate about sustainable living. That passion led them to co-found Kebun Kumara, an organisation that educates people about modern agriculture and organic planting. The organization is helping to revive Indonesia's agricultural industry and removing the negative perception that farming is only made for the older generation.

SORAYA CASSANDRA CO-FOUNDER, KEBUN KUMARA "When they see our farm and look at all of the stuff that we've grown they're quite surprised, so I think they're used to thinking that farming is only for farmers who live in a greener setting, in larger landscapes, they didn't know that they could grow many vegetables in their own backyard. Even vertical farming, farming on the wall. They didn't realise that could be done, so I think the challenge is debunking a lot of myths and a lot of limitations that they put on themselves in terms of farming."

The Food and Agriculture Organization found that many young people are choosing to leave their villages and moving into urban areas and big cities like Jakarta.

SILKINA AHLUWALIA JAKARTA, INDONESIA "The agriculture industry is crucial to Indonesia's growing economy. About 45 percent of Indonesian workers are employed within this sector and it contributes more than 14 percent to the country's GDP."

Experts say it's important for the new generation to inspire others and keep investing in the farming industry.

MAULA PARAMITHA WULANDARU NETWORK FACILITATOR, AGRIPROFOCUS INDONESIA "The sector needs brainpower to revive the industry both on farm and off farm. The younger generation can become the leaders we need to come up with new solutions and innovations, using technology. Our global population is continuously increasing so this can make good business because food security will always be a priority."

With more innovative campaigns by the government and local communities, the country's declining profession and Indonesia's reputation as an agrarian nation is slowly being brought back to life. Silkina Ahluwalia, CGTN, Jakarta.