Lazy Economy: Chinese consumers spent $2.3 bln last year on 'being lazy'
Updated 21:10, 26-Mar-2019
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You may have already heard of the sharing economy or the pet economy, but in recent years, a new business model is quietly introducing itself across many industries in China - the "lazy economy". You heard that right, it's driven by laziness. But what exactly is it? And how does it impact society? CGTN's Wang Qiwei finds out.
For 25-year-old Sun Yuan, a typical day off begins around noon, following her favourite TV-series and petting her cat while the robot vacuum cleaner does its job.
With a few touches on the smartphone, a food delivery guy brings her brunch right to her doorstep.
After all, after spending a week at work, what can be more relaxing than the comfort of home?
SUN YUAN "Whenever I have a day off, I can stay at home all day long. As I'm always busy on work days, I often look for the 'lazy-person' items to facilitate my life. For example, I use a robot vacuum cleaner to save time. I can also book other types of door-to-door services on mobile applications. I enjoy the convenience they bring me."
As the pace of work and life becomes faster in China, many people like Sun Yuan want to do away with tedious and time-consuming chores, so they can have more leisure time.
WANG QIWEI BEIJING "And this new type of consumer demand has given rise to the so-called 'lazy economy'. It is characterized by services and products that can go the extra mile for customers to make their lives easier. And fueled by this demand, electronics retailers in China like Su-ning have seen a surge in number of consumers who seek a more effortless life."
WANG BO, VICE GENERAL MANAGER BEIJING OPERATIONS, SUNING.COM "The lazy economy is represented by a new consumption attitude and trend. Su-ning data shows, with the development of online retailing, our smart home appliances have experienced robust sales in recent years, especially in big cities like Beijing, Shanghai and Nanjing. Sales of dishwashers doubled last year, and other smart home products have even seen a year-on-year increase between 150 and 200 percent."
And the customer experience is not only limited to the physical world but touches upon nearly every aspect of our lives.
According to a report by Alibaba's online marketplace Taobao, Chinese consumers last year spent the equivalent of more than two billion US dollars on products that cater to the lazy, a 70 percent increase over the previous year.
And the biggest portion of that growth was fueled by young shoppers born after 1995, one of the key sources of growth for China's consumption-driven economy today.
JIMMY ZHU, CHIEF STRATEGIST FULLERTON MARKETS "On the consumers' side, it would bring more convenience because the products become more transparent, and the competitions become more straight-forward. On the manufacturing side, they will keep digging what kind of final demands that consumers really need, so it will push forward the efficiency of the Chinese economy. On the corporate side, they will also strengthen educational trainings because the skill-sets needed will be different from time to time."
With technological advances and innovation, more and more people nowadays are embracing the convenience brought by the "lazy economy".
It may just be like what Sun Yuan said, it is by "being lazy" that we become truly efficient, and come to see what is more important in life.
WQW, CGTN.