Beijing Fashion Week: Laozihao cashmere brand makes powerful comeback
Updated 18:47, 04-Sep-2019
Hot on the heels of the four international fashion weeks in New York, London, Paris and Milan, China's version opened on Tuesday. Beijing Fashion Week shines the spotlight on domestic brands and designers. Shen Li was at the opening show at the Water Cube -- China's National Aquatic Centre, the venue for this year's event.
70 couture designs to mark the 70th anniversary of the founding of the People's Republic of China and the ever-evolving trends of fashion. 
Chinese cashmere brand, Snow Lotus opened this year's Beijing Fashion Week with its latest Autumn/Winter collection. Highlighting couture craftsmanship and innovative techniques, it includes sweaters, as well as dresses and gowns for both women and men. The palette of the collection are mainly of white, beige, pink and light green, which represent purity, naturalism and authenticity.
GUO RUIPING DESIGNER, SNOW LOTUS "With this show, we hope that many fashion Laozihao or time-honored brands in China like us, can see their own revival and continue their proud tradition of making quality designs. As designers, we're also evolving, experimenting with the latest weaving techniques or adding elements of smart wear into our designs. Innovation and dedication is what keeps the brand going."
As one of China's first cashmere fashion brands, Snow Lotus has been producing high-quality cashmere clothes since 1965. Beijing Fashion Week has been dedicated to showcasing homegrown brands like Snow Lotus since its inception in 2016. Indeed, this year, more than 30 Chinese fashion brands will showcase their latest collections. Though the event is relatively young, organizers say they hope it can be just as influential as those in Paris and Milan.
WU LI PRESIDENT, ORGANIZING COMMITTEE, BEIJING FASHION WEEK "The Chinese fashion industry has grown a lot in recent years. The fashion industry is an important part of Beijing's creative industry. It's important to establish platforms such as the Beijing Fashion Week to help promote local brand fashion designers, to convey Beijing's cultural confidence and fashion vibe."
SHEN LI WATER CUBE, BEIJING "Apart from fashion shows, the week-long event will also feature fashion forums, themed exhibitions, competitions and activities to highlight China's intangible cultural heritages. The Beijing Fashion Week runs untill September 10th. SL, CGTN, BJ."