China International Cultural Industries Fair: Fair sees belt-and-road fascination

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02:08

The annual China International Cultural Industries Fair has kicked-off in Shenzhen, this year, it's the Belt and road Countries that have come under the limelight. CGTN's Sun Ye has the report.

More than 2300 exhibitors this year, coming from more than 40 countries and regions around the world.

SUN YE SHENZHEN "The China International Cultural Industries Fair is now in the 14th edition. Every year, it sends an important signal in what will be setting the trend in the sector in China."

And this year, the fair is devoting a whole pavilion for Belt and Road countries, 7500 square meters of showroom that deals with things that Chinese have come to adore.

DANISH FAROOG ASIYA INTERNATIONAL "Chinese love things with a history behind. They love hand-made crafts. I find them appreciating old, well-made crafts much more."

And this family business has found their best shots in years here in China.

RANA SHEEAZ RANA CO. "Chinese have long been interested in Pakistan given our friendships, but the latest with the Gwador port and other belt and road initiative projects have weaved us closer. We're definitely benefiting from closer ties in this case."

From artifacts, to food, to overseas tours, the Belt-and-Road section here has a wide range of things on display, for trade but also for a better cultural bond.

HUANG YI VISITOR "It's great to have countries from the belt and road route presented here, when I don't get to visit them personally. Their artifacts and even their everyday items show what they're really like and how they see their culture. This is what I've come to see.

And hear. Sun Ye, CGTN, SHENZHEN