Oppo is one of the world's top five biggest smartphone company's, but outside Asia there's little brand recognition for the communications giant. That could all be about to change. Having conquered its home market in China, Oppo is the second biggest smartphone-maker after Huawei - it's now moving into the crowded British marketplace. CGTN's Richard Bestic reports from London on the business challenges facing the company as it launches a mission to bring the Oppo brand to British shores.

A smartphone launch always creates something of a buzz in the world of high tech.  And the UK launch of Oppo's new line of smartphones is no different.

RICHARD BESTIC LONDON "For those in the know, this new smart device seems to be the middle market real deal."

It has everything a demanding marketplace could realistically want or need, say the professionals and, essentially, at a carefully positioned price.

PURAV DEE PD TECH HD "The device is very nice to hold, apart from being a bit slippery and the software seems to run really well. So, initial impressions are quite positive."

MISHAL RAHMAN XDA DEVELOPERS "Well, I like the design first. The all-view display on the front, what they call the panoramic screen. it's really nice."

RICKY WEST TECH TALK "The phone looks really nice, as well; you can't really fault it for the style. I think it has everything on there that everyone wants as well."

However, as this corporate video illustrates, while a mix of marketing savvy, tech innovation and clever pricing may have helped Oppo win more than a 15% share of the Chinese Market, in the UK's intensely competitive smartphone arena, it's the biggest brand nobody's heard of.

RICHARD BESTIC LONDON "Oppos gotta make its brand known in Britain and linking up with the Cricketing World Cup is one way of doing that."

Such partnerships don't come cheap, but Oppo's global marketing director recognizes the challenge.

DEREK SUN OPPO GLOBAL MARKETING DIRECTOR "We have our confidence and we have strategic patience to win over the heart of the consumers in Europe and the UK here. The first thing we need to do well is to build brand awareness and to let more consumers know about Oppo and what Oppo stands for and experience Oppo."

Oppo then warning rivals it's here with both financial barrels fully-loaded and with time on its side. RB, CGTN, London.