PICTURE

Mickey Mouse vs Minions: A promotion battle between two Chinese sharing bike brands

2017-08-20 14:27 GMT+8
 
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1 / 4   Recently, a batch of Mickey Mouse bikes appearing in Shanghai caught people’s attention. They were offered by Mobike, a sharing bike company, which is currently China’s top bike-sharing brand with 57 percent market share. /Photo from news.qq.com

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2 / 4   Mobike cooperated with Disney Store and put pink colored bikes into the rental bike market in August. Meanwhile, competitor ofo rode on the release of the latest Despicable Me movie and turned its yellow bikes into two-wheeled Minions. ofo is China’s second largest bike-sharing brand with a 30 percent market share. /Photo from news.qq.com

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3 / 4   This is the first time for Disney Store not only to co-work with Mobike, but also to cooperate with sharing bike companies. /Photo from news.qq.com

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4 / 4   According to a report released in 2017, there are over 70 million sharing bike users in China. The competition between Mobike and ofo started since 2016. /Photo from news.qq.com

 
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