New Spider-Man posters have been released showing the wall-crawling hero traveling around China. The series entitled "Beautiful China" arrived just in time to celebrate Spidey’s massive box office welcome to the country.
The posters show Spider-Man at the Great Wall and other Chinese landmarks.
“Spider-Man: Homecoming” swung to big opening numbers in China last weekend, grossing 70.8 million US dollars in the third-biggest start for a Hollywood superhero tentpole.
Marvel Entertainment, the film's maker, came up with the China-specific marketing as Hollywood firms increasingly turn to the Chinese box office as a major new revenue stream.
Check out Spidey hanging on the Great Wall, with baby pandas and more (Credit: Marvel Entertainment China):
Spider-Man in "Beautiful China" poster series. Credit: Marvel Entertainment
Spider-Man in "Beautiful China" poster series. Credit: Marvel Entertainment
Spider-Man in "Beautiful China" poster series. Credit: Marvel Entertainment
Spider-Man in "Beautiful China" poster series. Credit: Marvel Entertainment
Spider-Man in "Beautiful China" poster series. Credit: Marvel Entertainment
Spider-Man in "Beautiful China" poster series. Credit: Marvel Entertainment
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