Disney plans to slow down the 'Star Wars' schedule

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There is a disturbance in the Force.

After the lackluster performance of the latest installment in the wildly popular "Star Wars" saga, Disney is tapping the brakes on the franchise - an acknowledgment that there can be too much of a good thing.

In an interview published Thursday, CEO Bob Iger told The Hollywood Reporter that Disney plans to slow down the "Star Wars" release, admitting that it had been a mistake to shuttle a new film into theaters every year.

"I made the timing decision, and as I look back, I think the mistake that I made - I take the blame - was a little too much, too fast," Iger said.

"You can expect some slowdown, but that doesn't mean we're not going to make films."

Chairman and CEO of The Walt Disney Company Bob Iger(L) and actress Daisy Ridley arrive at the world premiere of "Star Wars: The Last Jedi" in Los Angeles, California, US, Dec. 9, 2017. /VCG Photo

Disney - which paid 4 billion US dollars for Lucasfilm in 2012 - had promised a new "Star Wars" movie every year after the hotly-anticipated 2015 release of "The Force Awakens": news they believed would delight fans around the world.

After all, "The Force Awakens" picked up 30 years after the events of 1983's "Return of the Jedi" - and came a decade after the previous "Star Wars" movie of any kind.

But Disney, whose initial plan was to alternate releases between chapters in the main series launched in the late 1970s and one-off films expanding the "Star Wars" universe, seems to have learned that anticipation is part of the equation.

Earlier this year, the standalone "Solo: A Star Wars Story" earned 400 million US dollars worldwide - a stellar result for most movies, but a mediocre return for a "Star Wars" film, leading many industry observers to speculate about franchise fatigue.

People watch from behind police barricades and closure of streets in Hollywood, California as preparations take place for the premiere of the latest Star Wars film, "The Force Awakens", Dec. 14, 2015. /VCG Photo

In contrast, "Star Wars: The Last Jedi," which was released just six months before in late 2017, earned more than 1.3 billion US dollars worldwide.

The next film - "Episode IX," announced as the last installment in the main Skywalker saga, and directed by JJ Abrams - is due for release in December 2019.

"'Star Wars' became a global phenomenon, of course, as a rare and infrequently-served delicacy," said Robert Thompson, a professor of pop culture at Syracuse University.

"'Star Wars' movies were like locusts, or blue moons: impressive but not often. That's all changed and Iger is probably right in his assessment," Thompson told AFP.

But he added: "The franchise may be beginning to show its age, but 'slowdown' or no slowdown, I expect to see lots more attempts to squeeze it for all it's worth."

'A little bit more careful'

D. B. Weiss (L) and David Benioff accept the Outstanding Drama Series award for 'Game of Thrones ' onstage during the 70th Emmy Awards at Microsoft Theater on Sept. 17, 2018 in Los Angeles, California. /VCG Photo

Indeed, in February, Lucasfilm announced that the team behind "Game of Thrones" would create a brand new "Star Wars" series.

The films by David Benioff and D.B. Weiss, the creators of HBO's Emmy-winning smash hit fantasy epic, would be separate both from the main storyline and the trilogy being developed by Rian Johnson, writer-director of "The Last Jedi."

"We have creative entities, including Benioff and Weiss, who are developing sagas of their own, which we haven't been specific about," Iger said in the Hollywood Reporter interview, without offering more details.

"We are just at the point where we're going to start making decisions about what comes next after [Episode IX]," Iger told The Hollywood Reporter.

A Star Wars logo sign is seen inside Rancho Obi-Wan, the world's largest private collection of Star Wars memorabilia, in Petaluma, California, Nov. 24, 2015. /VCG Photo

"But I think we're going to be a little bit more careful about volume and timing. And the buck stops here on that."

Exhibitor Relations senior box-office analyst Jeff Bock said despite the issues, the franchise was hardly in jeopardy.

"There is so much potential with the 'Star Wars' TV element that the movies can take a back seat for a while if need be," said Bock.

(Cover: File photo taken on Dec. 14, 2017 shows the Disney logo displayed outside the Disney Store in Times Square in New York City, US. /VCG Photo)

Source(s): AFP