Uber's big plans: The ride-hailing company's 2019 resolution
Updated 22:46, 31-Jan-2019
CGTN Global Business

As Chinese ride-hailing companies enter the global market, Uber, the original titan, is refueling and ready to reclaim its global market share. 

CGTN recently spoke to Brooks Entwistle, Uber's head of global business, about the company's expansion plans for 2019.

Expanding its global footprint

Global expansion comes with dealing with different legal frameworks. “Each country has its own nuances, but as an overarching philosophy in entrepreneurship, we work very close with regulators, hand and glove,” said Entwistle.

“We're very solution-oriented now, thinking about what are the issues in cities, either it is congestion or other related issues that we can help with. It is a changed approach. That's what we are executing around the world. Discussions (about regulations) are great but they do differ by markets as you expect.”

Brooks Entwistle, Uber's head of global business /VCG PHOTO

Brooks Entwistle, Uber's head of global business /VCG PHOTO

“Looking around the world, there are different ways to think about the groups of markets. There are series of markets that are really unlocked opportunities, Korea, Spain, Germany, and Argentina….places where we are in the early days of regulatory discussions. We are gonna figure out what businesses make sense in those markets,” Entwistle explained.

Since joining Uber, Entwistle has been working to make it into a model of the cooperative, law-abiding company that his boss wants to build. From Bangkok to Taipei, he's inked several partnerships with taxi companies. Entwistle pointed out that the key in driving Uber's global expansion is execution.

“No matter what year it is, the markets are focused on execution. That's how we keep our people, all parts of our business focus on tasks at hand. We are all about executing against these market opportunities, making sure innovations get crossed new markets. And the markets will do what they are gonna do…the advice is do what you do on the ground and execute. That's what you can control the most,” Entwistle said. 

Chinese market still on radar

Uber has bowed out of the world's second-largest economy after selling its China business to domestic rival Didi Chuxing. But it continues to follow the Chinese market closely. 

“China is a great source of innovation in our business and in many other businesses…We do not have a business there now. We have a stake and a partnership there with JD (JD.com). We are humble enough to know that we really need to learn from other markets and figure out how we take that to our rider and driver partners. China has enormous amount of innovation, therefore there is a lot of learning we have taken into our system,” Entwistle said.