Sports
10:52, 07-Dec-2018
Visa signs seven-year sponsorship deal with UEFA Women's Football
Updated
10:48, 10-Dec-2018
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UEFA has announced a ground-breaking seven-year partnership with Visa on Thursday, making the payments technology company first-ever sponsor of UEFA women's football in a partnership running from 2018 to 2025.
UEFA said the move was the first of its kind and followed the decision last year to "unbundle" sponsorship rights from the men's game to create more commercial opportunities.
The men's and women's Champions League and European championship rights were previously packaged together.
The soccer body said Visa will become the main partner of the Women's Champions League and the various UEFA European championships as well as women's Futsal.
Screenshot from UEFA Women's EURO Twitter account
Screenshot from UEFA Women's EURO Twitter account
UEFA'S head of women's football Nadine Kessler hailed a milestone for the sport.
“It proves that women's football has truly taken on a new dimension within the commercial landscape. Visa's commitment and excitement embodies the new heights we have reached with our sport,” she said in a statement.
Next year's Women's Champions League final will be staged in Budapest. England will host the women's European Championship in 2021 with the final set for Wembley Stadium.
Source(s): Reuters