A young lady who won the big lottery with “best professing billboards” around China on Wednesday, decided to post Amber alerts to the public so that people can guide the lost children home.

Weibo user @PaidaxingxingxingI, or Lyu Lifang, was one lucky person out of 75 million netizens to win a so-called “best chance in the universe to profess your love” that provided by Tmall, B2C site of China's e-commerce giant Alibaba. Whoever draws the lottery can display his or her “love note” to someone via not only numerous top-charged billboards of Tmall's e-commerce clients, brands and agents but also to the universe via satellites.

The lottery was a warm-up campaign for Tmall's annual one-day online shopping frenzy which falls on November 11. Posted a week ago, the staggeringly big sales gimmick got over 75 million “sign-up” reposts and soon hit the top discussions on the Chinese Internet.

The lottery unveiled its winner, a single twentysomething lady from Hangzhou, east China's Zhejiang Province, on Tuesday.

Lyu decided to apply five types of widely-spread, online and offline billboards on displaying Amber alerts related information and donated the rest for public-service advertisement. Before the draw was made, Lyu sign-up repost was “profess love to (be) myself.”

“I am such an ordinary (person) to win in this huge lottery. This is incredible. I have to spread my fortune to more people,” Lyu said, “Notices looking for lost children are all over the Internet... I hope that through the billboards everybody can see them been looking for. Even the grandpas and grandmas who don't use the Internet can read about them now.”

“It takes such kindness to win so much fortune,” commented a netizen adding, “She must be an angel!”

Tmall has secured Lyu's wish to raise public awareness of lost children with promised billboards. The “Reunion” system designed by China's Ministry of Public Security for publishing Amber alerts weighed in asap for the goodwill. 

Later on, the young woman's beautiful wish – with tens of thousands of thumb-ups given – was added to by several non-governmental organizations, hundreds of volunteering e-commerce brands and a logistic service agency.