Integration focus of China film, TV program expo

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The 15th China International Film and TV Program Exhibition is taking place at the Beijing Exhibition Center with over 300 participants and 80,000 programs on show from more than 50 countries and regions.

The three-day expo, one of the biggest media events in China, will end on Saturday. It is being held under the theme: “New Era, New Accomplishments, New Chapter.”

The joint exhibition area for embassies /CGTN Photo

Names of booths include the Film and TV Import & Export Association Pavilion, Belt and Road Media Community Pavilion, VR/AR Content Pavilion, New Media Pavilion, Joint Exhibition Area for Translation & Dubbing Companies and Joint Exhibition Area for Embassies.

The expo provides a more integrated and diversified platform for the industry. Behind the big stage, there is an experienced organizing committee who work really hard to try to make the exhibition an international platform to better serve media companies all over the world.

Li Qian working at the information desk /CGTN Photo

"The biggest difference is this year we emphasize more on integration, innovation and diversity," Li Qian, who has worked as the coordinator of publicity for the organizing committee for eight years, told CGTN.

"And we set up different pavilions in order to promote industry integration and provide a more comprehensive platform for communication.

The China Media Group Pavilion /CGTN Photo

"Take the Joint Exhibition Area for Translation & Dubbing Companies, for example, it is a great reflection of internationalization. And it is a great platform to let the Chinese story go out, let the outstanding overseas works come in, and it is a great platform to let cultures better integrate," Li added.

Worthy of mention is that this is the first event where China's major state-owned radio and TV broadcasters face the public together, as a collective team under the China Media Group after the merger in May.