Culture
2019.04.23 07:58 GMT+8

'Avengers: Endgame' hits record high presales as market slows down

Updated 2019.07.22 21:49 GMT+8
By Deng Junfang

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The Chinese film market witnessed box office earnings of 410 million yuan (61 million U.S. dollars) in the 15th week of 2019, a drop of 24.5 percent from the previous week.

However, the presales of “Avengers: Endgame” were not included in the gross box office calculations.

By the end of Sunday, the Marvel Comics superhero franchise had earned a presale revenue of over 506 million yuan (75.4 million U.S. dollars) – 10 days after the presale started. 

Main actors and actress in “Avengers: Endgame.” /VCG Photo

“Avengers: Endgame” has set a presales record in China, hitting over 500 million yuan (74.5 million U.S. dollars). It will be released in the Chinese mainland on Wednesday, two days earlier than in North America.

Many movies have, therefore, changed air dates to avoid competition with the colossus, leaving a relatively quiet market last week.

The top three were all “old faces.” Hong Kong anti-corruption movie “P Storm” held the champion title for the 18th consecutive day since its release, gaining 21.2 million U.S. dollars last week, which has brought its total box office to over 104 million U.S. dollars. Indian film “The Blind Melody” landed second while Japanese thriller “The Crimes That Bind” came as the third. 

Main actors and actresses in “P Storm”. /VCG Photo

Among the newly-released films, Paramount-animated feature “Wonder Park” worked the best with a box office of 3.26 million U.S. dollars, ranking fourth. It recounts the story of a young girl’s adventures in an amusement park which she thought only existed in her imagination but comes to life. 

Many say it’s a good parent-child film as children are entranced by the colorful amusement park while parents learn how to encourage kids to be creative and imaginative.

Romantic story “Lost in Love,” ranking 6th, seized 2.92 million U.S. dollars. Considered as the Chinese version of the Japanese film “Hirugao,” the story is mainly about love and betrayal of two couples. 

Main actors and actresses in “Lost in Love”. /VCG Photo

It has generated polarized responses on different Chinese movie websites, with 7.7 out of 10 on the Maoyan platform but a gloomy 4.7 on Douban.com. 

The puppy-centered film “Push and Shove” managed to hit 1.79 million U.S. dollars one day after its release. 

The movie starts with a Schnauzer being badly injured by a Tibetan Mastiff. Director Wu Nan told CGTN that she hopes to stimulate thought on how people should think and behave when treated unfairly.

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