China Week: Events staged around the globe to promote Chinese culture

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02:17

The "China Week" project is about to launch in dozens of cities across the globe, with exhibitions and forums set up to promote Chinese culture. The activities this year focus on innovations to move Chinese culture into a modern light.

With the theme "Inheritance and Innovation," this year's activities run from May 10 to June 30.

China Cultural Centers across the world will hold various activities ranging from exhibitions and forums to lectures and interactive experiences.

Under the theme "Innovation," the activities aim to boost industry cooperation and personnel exchanges in the field of culture and the creative industry.

Luggage tag by the Palace Museum.

"We need more products that are both competitive around the world and rich in culture at the same time. It's not only simply using cultural elements but to repurpose it with modernization and internationalization in mind. A good product needs creativity and originality," said Zheng Hao, deputy director of the Bureau for External Cultural Relations.

One highlight is an exhibition by the Palace Museum.

Incense burner by NICE Choice.

The exhibition is showcasing the most successful cultural and creative products by the Palace Museum and is expected to tour around six countries.

Table mat by the Palace Museum.‍

"We are devoted to creating cultural and creative products. We want to make the relics at the Palace Museum come to life again, and use vivid forms and various products to bring traditional Chinese culture to the public," said Ren Wanping, deputy director of the Palace Museum.

Currently, there are 35 China Cultural Centers around the globe, and the number is expected to reach 50 in 2020.

In recent years, the centers have held many cultural activities, showing a complete picture of China to the world.

The China Week project started in 2016, and has focused on a wide range of topics including the commemoration of Shakespeare and Chinese playwright Tang Xianzu, and China's intangible cultural heritages. It has become one of the most important platforms in promoting Chinese culture.