Booking company fined 200,000 yuan over fake ratings
Shanghai's market watchdog directed Booking.com to pay 200,000 yuan (29,100 U.S. dollars) for fake hotel ratings.
The Shanghai municipal market supervision bureau said on Thursday that in the webpage publicity, the guests of the Shanghai construction company Pujiang Crowne Plaza Hotel, Xians Tang Long International Hotel, and Xintiandi The Langham London Hotel were labeled as five stars instead of three starts.
In July 2018, through the Spring and Autumn Airlines APP link, the clients jumped to their own website (www.booking.com), published the relevant information of Crowne Holiday Hotel of Shanghai Jianggong Pujiang, and in the hotel introduction, promoted the hotel as a five-star.
In addition, through the link of WeChat public number China Eastern Airlines, pairing jumped to its own website, releasing the hotel information of Xian Tang Long International Hotel and Xintiandi The Langham London Hotel, claiming that the hotel is five star.
The practice violated China's Anti-Unfair Competition Law, which states that businesses should not falsely or misleadingly promote a property, function, quality, sales figure, users' comment or reputation to cheat or mislead consumers.
The lodging reservation website has deleted the five-star term for these hotels and made rectification, said the bureau. “The website was fined 100,000 yuan for a similar incident in April.”