Fashion pop-up featuring Chinese labels to open in NYC

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Some 20 Chinese fashion brands and labels will showcase their newest designs at the upcoming China Chic Pop-up, which is scheduled to kick off on Friday in a New York City landmark to celebrate China's booming fashion industry.

To be held at the 106-year-old Vanderbilt Hall inside the historic Grand Central Terminal, the event will see a 6,000-square-feet (557 square meters) space transformed into an innovative, interactive experience with three themed areas: Fashionista, Beauty and Lifestyle, and a photo booth for Instagram bloggers.

Participants include Asia's influential designer Lanyu, jewelry designer Jade Chiu and award-winning luxury luggage maker TUPLUS. Globally-renowned Chinese-born designer Vivienne Tam will also have an installation featuring three iconic dresses from her archive.

Vivienne Tam walks the runway wearing Vivienne Tam Fall 2016 during New York Fashion Week on February 15, 2016, in New York City. /VCG Photo

The event is organized by the Yue-Sai Kan China Beauty Charity Fund (CBCF) as a central part of the fashion icon's mission to increase the visibility of Chinese brands in the United States and title-sponsored by Play Lounge, a leading Chinese fashion destination which carries over 500 designer labels.

Fifteen percent of sales from the pop-up will be donated to the CBCF, which was established in 2011 in honor of the Chinese American TV-producer and entrepreneur Yue-Sai Kan by the Shanghai Soong Ching Ling Foundation.

CBCF is dedicated to the betterment and advancement of women and children through education, health, and cultural programs worldwide.

The pop-up will open on April 30.

(Head Image: Models walk the runway during the Lanyu during New York Fashion Week on February 10, 2019, in New York City. /VCG Photo)

Source(s): Xinhua News Agency