China's League of Legends eSports league signs landmark deal with Nike

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The League of Legends Pro League (LPL), China's most sought-after and bankable eSports competition, announced that it has entered into a landmark partnership with Nike, who will provide casual clothing, sneakers and professional jerseys for their teams.

The latest deal, which is the first time Nike has formally sponsored an eSports competition, underlines China's status as a rapidly emerging investment destination for companies that seek to tap into the fast-growing eSports industry.

The LPL expanded from 14 to 16 teams this year and one of the league's high-fliers, Invictus Gaming, made history last year by becoming the first Chinese League of Legends team to clinch the World Championship in S. Korea.

China boasts 75 million eSports enthusiasts, according to Newzoo data. /VCG Photo

"Our unprecedented partnership with Nike will enable LPL teams and players to continue to shine on the world stage," LPL operator TJ Sports said in a statement. "eSports is a digital sport, and collaboration with Nike will push it to new heights."

"The partnership with Nike can bring more professional and scientific services to eSports athletes. It also lets eSports, the digital sport, be more integrated into public life."

According to the LPL, the jersey designed by Nike will be unveiled during the 2019 World Championship.