Americans to spend $14.8 bln on Super Bowl

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Americans were expected to spend 14.8 billion U.S. dollars as they watched the New England Patriots beat the Los Angeles Rams in the Super Bowl in Atlanta, Georgia, on Sunday, a survey showed.

According to the latest annual survey released by the National Retail Federation and Prosper Insights & Analytics, about 182.5 million American adults planned to watch the National Football League (NFL) championship game, and each of them was expected to spend 81.3 dollars on average.

But this year's spending will not hit the record, dipping from 15.5 billion dollars for the last non-Patriots Super Bowl in 2016 and also lower than 15.3 billion dollars spent last year.

Source: 2019 Annual Super Bowl Spending Survey, conducted by Prosper Insights & Analytics

The biggest spenders will be those who are between 35 and 44 years old, as they are willing to spend an average of 123.26 dollars, the survey showed.

Viewers in the northeastern part of the country plan to spend the most, at an average of 94.89 dollars, followed by the western part at 84.01 dollars, said the survey.

According to the survey, about 61 million people who planned to watch the game also intended to join a party, 44 million people planned to throw a party while 13 million people said they would watch at a bar or restaurant.

2019 Annual Super Bowl Spending Survey. Source: Prosper Insights & Analytics

About 43 percent of those who planned to watch the game said the game is the most important part of the event, but 23 percent cited the commercials. Another 14 percent of the people considered getting together with friends more important while 13 percent of the people looked forward to the halftime show.

"The numbers vary from year to year, but regardless of the economy, politics or the weather, most Americans manage to take a break every year for the Super Bowl," Phil Rist, vice president of strategy at Prosper Insights & Analytics, said in a statement.

Source(s): Xinhua News Agency