The film industry has never been more successful than it was in 2018, when it earned 96.8 billion U.S. dollars, including over 40 billion in cinema ticket sales, according to figures published Thursday by the Motion Picture Association of America (MPAA).

Online video streaming services such as Amazon Prime and Netflix, in particular, saw impressive growth, with subscriptions surpassing those of cable TV for the first time.

The MPAA, whose membership includes Hollywood's six largest studios, and most recently, Netflix, said that more than half (52 percent) of Americans' screen time is spent on digital platforms.

"In today's dynamic marketplace, stories come to life for audiences in theaters, at home, and on the go," said MPAA CEO Charles Rivkin. "Our companies continue to deliver content where, when and how audiences want it, and the numbers released today speak volumes."

According to the report, the global film market, both in theaters and at home, grew by nine percent compared to 2017, driven by Disney smash hits such as "Black Panther" and "Avengers: Infinity War."

Spending on home viewing alone rose 16 percent on the previous year, reaching 55.7 billion U.S. dollars.

"Since 2014, digital spending has increased 170 percent globally," the report added.

In terms of subscriptions, sign-ups to online video services grew by 27 percent to 613.3 million, while cable subscriptions dropped 2 percent to 556 million.

But cable remains the biggest money-maker, pulling in 118 billion U.S. dollars in 2018 according to the report.

Outside North America, seven countries saw box office totals over one billion U.S. dollars: China (nine billion) and Japan (two billion) along with Britain, France, India and Germany.