Leading broadcasters gather at Shanghai TV Festival

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In East China's Shanghai, the 25th Shanghai TV Festival is underway with a forum of the country's top-echelon TV broadcasters and production companies. This year, the latest 5G and 4K technologies are hogging the limelight.

The China TV Industry Summit Forum opened on June 10 as a highlight of the Shanghai TV Festival. With the theme of "Small Screen in The New Era," the event is bringing together top executives from the country's foremost players in broadcast television.

During the forum, the China Media Group presented its strategy on integrating 5G telecom and 4K technologies for high-quality development.

China TV Industry Summit held during the 5th Shanghai TV Festival in Shanghai, June 10, 2019. /CGTN Photo

Peng Jianming, Deputy Editor-in-Chief of China Media Group, said: "The China Media Group is offering a live telecast of the opening ceremony and awards ceremony of the 22nd Shanghai International Film Festival. This will be the first time that both 5G technology and 4K format are deployed for a large-scale TV event.

"Meanwhile, we're also setting up 4K big-screens at a number of venues around Shanghai during the festival. They will display the latest productions of the Group. Created with 5G, 4K and AI technologies, they also incorporate innovative storytelling techniques. Such rich and varied content is sure to add color to the film and TV events held in Shanghai."

The Shanghai TV Festival is the most prominent event for the TV industry in Asia. The 25th edition runs from June 10 to 14. In addition to a series of forums, seminars, and exhibitions, the event will also hand out much-coveted awards to top productions from China's small screen.