Famed band contributes to promoting China, Namibia tourism with song

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Internationally acclaimed Vocal Motion Six (VM6) group has composed a song to promote Namibia and China as tourist destinations.

The song, titled "I Go Namibia," immerses listeners in scenery, attractions, and heritage of the two nations. Peter Chizyuka, spokesperson of the four-member VM6 band said on Monday that the song culminates from extensive research about the initiative, tourism markets and trends.

"The song also infuses art with banking to promote the 'I GO Namibia' initiative," he said.

Standard Bank Namibia commissioned the group to record the song in light of the launch of the "I Go Namibia" initiative in May this year in Windhoek.

Under "I Go Namibia", Chinese banking company Industrial and Commercial Bank of China (ICBC), and Standard Bank, provide convenient financial services to people for tourism-related businesses as well as Namibian and Chinese tourists.

Aerial view of Windhoek, Namibia. /VCG Photo

Vetumbuavi Junius Mungunda, chief executive officer of Standard Bank Namibia, said that the China-Namibia tourism boom prompted the song composition, and draws on the potential of arts and the creative industry to ignite interest and boost the "I Go Namibia" initiative in a song.

According to Chizyuka, art and music are essential in raising awareness and enticing tourists to both Namibia and China, to boost investment and enhance cultural exchange.

The song also includes a chorus in the Chinese language to ensure inclusivity and cater to the African and Asian client base.

The melody has since drawn many fans. Tivon Netu, a Namibian national, said that she intends to visit China and experience the Chinese culture.

Meanwhile, Chinese ambassador to Namibia Zhang Yiming said that Chinese tourists have an increasing interest in Africa.

The 2017 tourists statistics report by the Ministry of Environment and Tourism shows that Namibia received about 10,000 Chinese tourists, which is a year-on-year increase of 16.6 percent.

(Cover: Sunset in quivertree forest, Namibia. /VCG Photo)

Source(s): Xinhua News Agency