Ham for the world: Shuanghui goes from meat processing to big branding

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01:07

China's reform and opening-up has brought great opportunities to many domestic companies, such as Shuanghui (Shineway), a meat processing company in central China's Henan Province.

After decades, it has become the world's largest pork processing multinational company and brought its products to the world.

Shuanghui's (Shineway) ham goes with instant noodles, pickles and all kinds of snacks that the Chinese people have been eating since the '90s. And it has found a place on the world stage. Ham is the most famous product of the company, but there may be many others in your refrigerator.

File photo of Shuanghui ham /VCG Photo

“From rough to fine processing, we can turn a pig into over 200 products, to satisfy a variety of customer demands. We are also the first company to introduce packaged fresh and frozen meat across the country,” said Ma Xiangjie, Director of Development at Shuanghui (Shineway) Group.

In 2013, Shuanghui (Shineway) acquired the largest pork food company in the U.S., Smithfield. The company went public in 2014 and kept innovating until today.

“We brought in the western products and transformed our own. Though we have carried over a thousand different kinds of products, new items make up 10 percent of our (product) line each year,” said Ma, adding that Shuanghui (Shineway) would keep up with advanced technology and international efforts to make sure its products find a place in family fridges worldwide.