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After entering China in 1995, quality-of-life services provider Sodexo is still confident in China's growth potential and further opening up, said Martin Boden, the company's China president. The Paris-headquartered company, which provides services ranging from food and health care to sports and education, is the world's 19th largest employer and operates in 72 countries. It is now focusing on China as a central aspect of its future innovation strategy.