The August 17 marks the Chinese Valentine’s Day in 2018, which is also known as the Qixi festival. The festival comes from a Chinese mythology love story between a cowherd and a weaver girl, as they could only meet one day in a year on the 7th day of the 7th lunar month on the Chinese calendar. /VCG photo.

To honor those in a romantic relationship, as well as staying competitive during the shopping peak, romantic decorations are seen in many shopping malls across China. A 400-rose Winnie-the-Pooh debuted in a shopping mall in east China’s Hangzhou city, Zhejiang Province, attracting people to create their own unique bouquet. /VCG photo.

In another shopping mall in Nanjing, the coastal Chinese province of Jiangsu Province has turned itself into blushing clouds of peach blossoms. It was themed to mimic the scene in the popular Chinses TV series “The eternal love.” Besides, peach blossoms were used as a common metaphor for beauties in ancient time. /VCG photo.

While in Shanghai, a pop-up love store was pushed forward since August 12, within which many interactivities designed. Couples could leave love letters for each other, and take photos to celebrate the special day. /VCG photo.