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Xiaogang Village in east China's Anhui Province is the birthplace of China's rural reform. In 1978, a group of 18 residents secretly signed a contract to divide the communally-owned farmland into individual pieces. Together they started the family contract responsibility system in the country. Even today, Xiaogang villagers continue to come up with innovative ideas. Its history of reforms has become its intangible assets, bringing new opportunities like developing new industries, e-commerce, and tourism.