CIIE attendees: Expo a great platform to meet Chinese buyers
Updated 20:21, 12-Nov-2018
CGTN’s Wang Yue
‍The ongoing China International Import Expo (CIIE) means incredible opportunity for companies to display their products, technologies and brand images, according to CIIE attendees.
Clare Pearson, former chair of the British Chamber of Commerce in China, considered the CIIE as a great platform for global vendors to meet Chinese buyers and find local partners.
“The joint ventures (JVs) used to be the US and Europe, inter-US or inter-Europe. Now everyone wants to make profits here in the next decade. Then they are looking for the right Chinese partner, and this is the right place for them to find the partner…. People are just touting their products in the front while signing deals at the back,” Pearson said.
CGTN Screenshot

CGTN Screenshot

The pavilion on agriculture and food is the biggest at the CIIE as agricultural trade is among the key highlight at the expo. China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA) is naturally taking keen interest in this pavilion. 
“There are 1500 participant companies related to over 120 countries and regions. From 1997 to 2017, China's food imports annual compound growth rate reached 14.6 percent. It's a very huge increase,” CFNA's Vice President Yu Lu remarked.
“Most popular word is ‘impressed',” Yu said, sharing examples with CGTN. “One of our exhibitors is the very famous European chocolate vendor. It still received big surprise because of many group buyers [at CIIE]. And vendors from Africa and Iceland found that there are lots of Chinese buyers to talk with them, because their products are specific to Chinese market.”
Japanese companies make up the biggest contingent by country at CIIE. And Japanese exhibitors are excited about the mega import event. 
“The experience here is overwhelming. A lot of businesses come here, they love our products. And we are trying to provide the best cosmetic products, as Chinese people are more concerned about their appearance and looking for good-quality cosmetics,” said David Huang, International General Manger for Japanese cosmetic company, Wave Corporation. 
VAIO, the laptop business spun off from Japanese Sony three years ago, returned to Chinese market last year. And Huang Xinchu, the General Manager for VAIO China, regarded CIIE a great opportunity to “say hello” to the brand's fans.
“We actually saw many VAIO fans at our booth, having good experience here. And we have a great deal with for the future years. And we also met with several purchase groups at CIIE – they came to our booth and showed interest,” Huang said.