China's indigenous brands expo represents the best of ‘Made in China’

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‍The first-ever Exposition on China Indigenous Brands began on Thursday in Shanghai, hosting more than 600 brands from a wide range of industrial sectors, representing the best of “Made in China.”

Under the theme “China Brand World Sharing,” hundreds of well-known Chinese brands attended the expo to exhibit the history, achievements and prospects of Chinese brands.

Whether a country can benefit from the globalization trend depends on its degree and forms of participation in global value chain system where the value of the brands played a significant role. That comment comes from Liu Pingjun, former deputy director-general of the General Administration of Quality Supervision, Inspection and Quarantine.

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Nian Yong, director-general of Department of National Economy at the National Development and Reform Commission (NDRC), emphasized the importance of creating a sound external environment for China's indigenous brands. "It is important to guide enterprises to concentrate on quality and brand while developing at a fast pace. We want to see more and more China indigenous brands go overseas."

Meanwhile, more than 800 participants around the world are on hand to discuss China’s brand development. Dean Crutchfield, an international brand consultant, indicated that brands could liberate the economy, stressing that “Made in China” turns the corner for the country.

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Enterprises also considered the expo a good opportunity to expand the business. Shanghai has located the best of its local companies from manufacturing to services in the pavilion. And companies from other provinces are also showcasing their products positively.

Liu Zhanchuan, executive president of Chenyang Group told CGTN that “by coming here, we hope our brand name can be known to more and bring more businesses for us."

The fair also interests ordinary people. On the first day, about 1,800 visitors came to have a sense of China's emerging brand power.