A convenience store in Nanjing, east China’s Jiangsu Province, has captured local’s attention as it tries to sell bags of “snacks” printed with portraits of the elders on the package while only a note with wise words about life could be found inside. /VCG Photo

In fact, the idea came from a 23-year-old college student who wanted to raise money for rural elders to pay for their electricity bills, since she discovered many were living in remote rural areas who lacked basic ability to pay for their utility bills, reported China National Radio (CNR). /VCG Photo

The empty bags of "snacks" on the shelves, printed with the QR code for customers to scan and pay by mobile phones, were soon sold out as many customers were moved by the idea. /VCG Photo

Customers including young people, an old couple and even a sanitation worker paid for the “snacks” without any hesitation as soon as they got to know the mission of the product. /VCG Photo

“It is such a creative way to contribute for the public welfare and I feel delightful that I can actually help someone by doing this,” a young white-collar worker told CNR. /VCG Photo