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Barbie, Mattel's wasp-waisted 11-inch fashionista, turned 60 on March 9, 2019. Barbie was created by Ruth Handler, who owned the toy company Mattel with her husband Elliot. Barbie was first introduced at the New York Toy Fair. In the late 50s, Barbie represented a fashion doll. Annual sales of the iconic plastic doll topped 1 billion U.S. dollars last year for the first time since 2014. The iconic doll may now be in her sixties, but she remains a fashion and cultural icon.