Salesforce to acquire data analytics firm Tableau in $15.7 bln deal
U.S. leading customer relationship management (CRM) company Salesforce on Monday announced the acquisition of data analytics firm Tableau for 15.7 billion U.S. dollars.
Salesforce said the acquisition will be made through an all-stock transaction, in which Tableau Class A and Class B stocks will be exchanged for 1.103 shares of Salesforce common stock.
With Tableau, Salesforce will play an even greater role in driving digital transformation, enabling companies around the world to tap into data across their entire business to make smarter decisions and accelerate innovation, said the San Francisco-based company.
"We are bringing together the world's #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers," said Salesforce Chairman and co-CEO Marc Benioff.
Tableau President and CEO Adam Selipsky said his company's intuitive and powerful self-service analytics will enable millions of people to discover actionable insights across their entire organizations.
After the acquisition is closed, which is expected to take place in the third quarter of this year, Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community.
As part of Salesforce, Tableau will remain headquartered in Seattle, Washington state, under Selipsky's leadership and his team, said Salesforce.
Tableau has more than 86,000 customers around the world, such as Charles Schwab, Verizon Communications, Schneider Electric and Netflix.