Business
18:09, 20-Jun-2018
World Cup scores big goals for video web sites
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Once every four years, soccer fans around the world go mad for the World Cup. Many fans here used to watch it live on TV, even though the time difference meant staying up late at night, or sometimes into the early morning. But this year, video websites have a much bigger slice of the action, and their popularity has sent some of the listed companies' stock prices rocketing.
Over the past five days, Bilibili has seen its price jumping 14 percent, iQiyi has risen 27.3 percent, and Huya has soared 34.1 percent. The skyrocketing prices have a solid foundation since one interviewee said there are more choices online than watching TV. Meanwhile, danmaku is preferred elements for viewers watch the World Cup online.
/VCG Photo
/VCG Photo
With the online short video industry booming up, many players are eyeing the opportunity from this year’s World Cup to gain more viewers and users since more intensive competition between video sites.
Pear Video is one of them which have set up a special page for the World Cup on its app and website. And the company hired several hundred vloggers in Russia and other countries to film short videos related to the football extravaganza.
“What's different between this World Cup and past ones is that more and more short videos are appearing on social media, and they get sent around the internet very quickly," said Sun Xiang, operation director of Pear Video.
"A lot of people who may not have been interested in the world cup before are now getting involved. We're seeing on our website that the more popular topics are not just about the World Cup, but about related news and gossip,” added Sun Xiang.
A recent survey from Tencent showed that 91.6 percent of users this year are getting their World Cup feeds through mobile devices, while only 44.4 percent are watching on traditional TVs. With the high-end technology evolution, high traffic topic can spread it freely to the target market through the internet, and if you pay attention to life changes, the future life is worth expecting.