Apple is celebrating the World Emoji Day with an unusual way – replacing executives' headshots with Memoji.
The unofficial holiday has been celebrated on every July 17 since 2014. Various companies have launched campaigns on the day to attract public attention.
On the company's leadership webpage, executives including Chief Executive Officer Tim Cook, Chief Design Officer Jonathan Ive, and Chief Operating Officer Jeff Williams are smiling with their avatar heads.
Memoji – the personalized Animoji – was introduced with iOS 12 on the stage of Apple's Worldwide Developers Conference last month, which allows users to create a moving avatar looking just like them. Customizable features including characteristics such as facial hair, skin and hairstyle.
Free software update with
more than 70 new emoji characters will be provided to iPhone, iPad, Apple Watch and Mac users later this year as “holiday welfare.”
Designed based on approved characters in Unicode 11.0, new emoji comes with more hair options such as red, grey and hair as well as bald.
New Smileys of cold, party and pleading face, as well as a face with hearts, a new superhero emoji, a softball, nazar amulet and infinity symbol, will be introduced to users.
Some animal emojis of kangaroo, peacock, parrot and lobster, and food emojis for mango, lettuce, cupcake, moon cake are also included in this update.
(Cover Photo courtesy of Apple)