Collector promotes 'red culture' in Mao's birthplace

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Collecting red memorabilia has become the main focus of Qin Hongguang's life.

From different versions of works by the late Chinese leader Mao Zedong to various Mao badges, and posters showcasing the features of that era… each piece displays Qin's passion for this undertaking, which has burgeoned since he was a teenager.

"When I was 11 or 12 years old, I began to collect stuff like matchboxes and stamps. Gradually, I became interested in the badges of Chairman Mao and all kinds of his works," Qin told CGTN.

Qin Hongguang tidies his collections at home. /CGTN Photo

He said his interest in collecting red memorabilia was not influenced by his family or teachers. It has gradually developed from his interest in Mao's poetry.

In 2016, Qin moved from south China's Guangdong Province to Shaoshan in central China's Hunan Province where Mao was born and grew up. Here he opened a museum to display some of his collections.

Through these carefully selected exhibits, the dedicated collector tries to give visitors a glimpse of the old days.

All kinds of badges of late Chinese leader Mao Zedong are an important part of Qin Hongguang's collections. /CGTN Photo

"Chairman Mao's hometown is known around the world. I think it's the best place to promote his thought and the spirit of the people of that period," said Qin, describing his collections as a combination of both history and artistry.

As well as curating his museum, Qin also gives lectures to visitors ranging from government employees and white-collar workers to students of different ages. In his view, remembering Chairman Mao is more than just the ritual of laying a bouquet at the massive statue standing in the small city.

"What really matters is to learn more about his personality and thoughts as well as his contributions to the country, which will inspire people in different ways," said Qin, adding that his museum – the Red Era Museum - can play a special role in that.

Qin Hongguang introduces the collections displayed in his museum to visitors. /CGTN Photo

Qin's stockpile is already large, but he continues to gather these valuables from around the world. His two large apartments are filled with all kinds of collections. He says he will carry on no matter what people think of him.

"To me, it's not merely a job, it's a great cause which is closely interwoven with my life. I'm determined to do it better. And I think this is a mission for our generation."

Qin said many people remain biased to people devoted to "red collection," labeling them as old-fogy nostalgic for the old days.

Qin's museum displays many posters that reflect the features of the "red era." /CGTN Photo

"What I'm doing is to absorb the nutrients of the history and the truth and then share them with more people," said Qin.

In the digital age, Qin says it's not so easy to persuade young people of the value of "red culture." But he is determined to prove that it is not outdated, and never will be.

(Cover photo: Qin Hongguang's museum displays many portraits of Mao Zedong made in the different periods of time. /CGTN Photo)