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22:10, 10-May-2018
First Chinese brands exposition kicks off in Shanghai
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02:09
The first Chinese Indigenous Brand Exposition kicked off in Shanghai on Thursday morning, drawing around 600 Chinese companies and more than 1,000 guests to Shanghai Exposition Center.
Several major state-owned groups set up their booths in the central exhibition hall. They included representatives from the industries of aerospace technology, mobile communications and high-speed train manufacturing.
The first Chinese Brands Exposition will conclude on May 12, 2018. /CGTN Photo
The first Chinese Brands Exposition will conclude on May 12, 2018. /CGTN Photo
An international forum on China brand development was also held on Thursday. Attendee Zhang Shuting from the Communications University of China said that while some Chinese brands have developed rapidly in recent years, many still face rigid challenges.
Zhang told CGTN, “China now has many prestigious brands with very good products, including home appliances and some high-end manufacturers. But many companies still seek quick success, which leads to a lack of integrity and innovation. Tackling these problems needs joint efforts from the government and companies, as well as the consumers.”
Director Zhang Shuting believes the brand expo provides a chance for the public to know more about Chinese brands. /CGTN Photo
Director Zhang Shuting believes the brand expo provides a chance for the public to know more about Chinese brands. /CGTN Photo
Director Zhang also believes the recent ZTE case can actually encourage domestic companies to focus more on technological innovation.
“The recent China-US trade frictions, especially the ZTE case, provided us with the chance to reflect on ourselves. It made us realize that Chinese companies should master the core technologies instead of being dependent on foreign technology. At the end of the day, technological innovation lays the foundation of brand building,” Zhang said.
A video of China’s domestically-made passenger plane. /CGTN Photo
A video of China’s domestically-made passenger plane. /CGTN Photo
On display are models of domestically-made high-speed trains. /CGTN Photo
On display are models of domestically-made high-speed trains. /CGTN Photo
The Shanghai exposition will last for three days and is open to the public for free.
Starting last year, China has celebrated the country's own brands on May 10.