Editor's note: Luo Qing is an international communication professor and PhD adviser at the Communication University of China in Beijing. The article reflects the author's opinion, and not necessarily the views of CGTN.

When we tell the world China's stories it is important to keep it in mind that global audiences should not only be the listeners, and that we need to better utilize the technology we have in this day and age and be more open and creative in how we tell those stories.

These are the three main issues we should be aware of when communicating with the world. They are the major challenges faced by CGTN but can also be opportunities.

Global communication in the age of media convergence happens across all media platforms and it blurs the boundary between the information senders and receivers. We need to break the boundaries between the senders and receivers and encourage as many stakeholders as possible to tell Chinese stories.

China's stories should not be disseminated and told only by Chinese citizens. Overseas Chinese, experts, scholars and young people from other parts of the world should also join the efforts and they are fully capable of doing so. People who participate in this process should have the ability and confidence to be agenda setters.

While individuals and various organizations should be encouraged to play a role in the communication between China and the world, CGTN's responsibility lies in being the "Main Chef" and guiding the creation of various content.

Furthermore, on the basis of a vast amount of content that CGTN is able to gather from various places, it should at the same time focus on certain specific areas such as international politics and some regions and build its own brands (for example, the BBC regularly publishes Global Poll, in a similar way, CGTN can also take the lead in establishing a signature index report about countries along the Belt and Road).

Transmission technology has witnessed a major breakthrough in today's global communication landscape. From Internet 1.0 to mobile phone 2.0, to the smart media 3.0, today, the 5G era is approaching in which everything can be connected by the Internet.

In this context, with mobile phones, TVs and all kinds of media for various usages, CGTN should become the most professional provider of digital content for the world which reflects the wisdom from the East. It should think about how to direct the creation of content and how to most effectively use the created content across different media platforms through technology. 

For example, through its TV sets, Amazon enables people to download and buy its online content, can we do something similar as Huawei and Xiaomi become increasingly popular in overseas markets?

Global communication in the age of media convergence requires us to diversify our content and its production mechanism. Diversified content is more likely to gain popularity. For a long time, the content we create for global audiences has been produced in a way that does not generate much interest.

In the age of media convergence, we need to be more open, utilizing sources from various places and cooperating with other countries. We also need to incorporate virtual, interactive technology and AI with social media platforms. 

Moreover, China's online literature and art have become one of the biggest successes in the area of international communication in the past 20 years and is seen as one of the four major cultural international communication phenomena which include Hollywood movies, Japanese animation, and Korean TV dramas. 

Many websites such as Tencent's Yuewen group have taken the lead in establishing a starting point for the international network in the United States, and the influence it managed to achieve outside China cannot be overestimated. Only by being creative can we better communicate with the world.

(If you want to contribute and have specific expertise, please contact us at opinions@cgtn.com.)