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The much-awaited 2019 CMG Spring Festival Gala kicked off with a grand opening ceremony on Monday. The first performance of the mega carnival was filled with vibrant colors of the spring. The four-hour long annual variety show began broadcasting live from No. 1 Studio at China Media Group's headquarters in Beijing at 20:00 BJT on February 4. The event was co-presented by School of Dance at the Shandong University of Arts, School of Music at the Shandong Normal University, Nanning Art Theater Limited Liability Company, and Jilin City Song and Dance Troupe.