Nielsen CTI report: Chinese consumers remain active in Q1

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01:45

Chinese consumers remain active in the first quarter of the year, according to a research report by global performance management and data analytics company Nielsen.

China's Consumer Trend Index (CTI) released by Nielsen reached 115, growing by two points from the previous quarter and nearly reclaiming its previous peak.

Andy Zhao, president of Nielsen China, saw an overall steady pace which lays a solid foundation for the improvement of China's CTI.

"China's regional economic development strategy, such as the Belt and Road Initiative (BRI) and the domestic Greater Bay Area project, helped strengthen the fundamentals," he said.

Nielsen's CTI measures perceptions of local job prospects, personal finance and willingness to make purchases.

Andy Zhao at Nielsen's China's Consumer Trend Index press conference. /CGTN Photo

According to the report, the increase of CTI index largely stemmed from confidence at the job market. The sub-index for job prospects grew five points to 79, which Nielsen called a substantial increase.

The other two measurements — personal finance and willingness to spend — increased three points to 61 and 70, respectively.

Nielsen data also indicates that China's middle-class women achieved 130 points on the index, far higher than the national average. The report attributes it to their higher income and education, as well as a pursuit for autonomy and quality of life.

"We see in the future these middle-class women group will continue to grow in the society, as well as their income. In fact, not only in this group, but they will affect the whole spending of their families," said Zhao.