Manchester United to open club-themed centers in China

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Manchester United are to open a series of club-themed entertainment and experience centers throughout China, the English Premier League club announced on Tuesday.

"Fans who visit will be able to experience the thrill of a matchday at Old Trafford, as well as learning about the history and heritage of English football's most successful and storied club," according to the statement released by the United.

Manchester United's Group Managing Director Richard Arnold said, "We first visited China in 1975 and we're proud to have seen our fanbase in the region grow and develop their passion for United over the years. This new concept will allow them to get closer to the club they love."

The club, which has over 100 million followers on Chinese social media, plans to open the first centers in Beijing, Shanghai and Shenyang by the end of 2020.

Manchester United venue in downtown Beijing. /CGTN Photo

The Beijing center will be located in the historic Qianmen Dashilan area next to Tian'anmen Square and the Forbidden City.

Manchester United enjoy considerable popularity both at home and abroad, which club administrators have long sought to convert into additional sources of revenue.

United's move to strengthen their brand in China comes as Chinese businesses are increasingly investing in the Premier League, with clubs such as Southampton and Wolverhampton Wanderers being majority Chinese-owned, and Chinese-language advertising frequently on display at stadiums across the Premier League.

Source(s): Xinhua News Agency