40 elites in 40 years: From a British backpacker to a British-Chinese entrepreneur
Updated 07:12, 06-Oct-2018
CGTN
["china"]
05:35


Dominic Johnson-Hill, a British man who fell in love with Beijing, a city that he came across during an international trip and found it to be a "manly" city.  In 1993, Johnson-Hill, along with his wife Laura and four daughters, moved into Nanluogu Alley, also known as Nanluoguxiang, one of the most famous Hutongs in Beijing.
According to Johnson-Hill, living in Hutongs allowed his daughters to grow up in an ideal environment – attending local schools, and experiencing China to the fullest.
In 2006, Johnson-Hill founded the street brand "Band-Aid 8," but it was only in May 2007 when he held the first Hutong T-stage show in Nanluogu Alley. 
After living in Beijing for 25 years, Johnson-Hill speaks fluent Chinese almost like a Chinese local. But he still finds it a bit tough reading Chinese characters, and he has not figured out the last name of his landlady. 
Johnson-Hill often speaks a mix of Chinese and English slang, he knows more about the corners of the old city than 90 percent of the local people.
"Band-Aid 8" is a brand with creative cultural shirts as its main product. Its main store is located at 61 Nanluogu Alley.
From 2003 to 2017, in more than a decade, Nanluogu Alley has transformed from an ordinary alley into a famous tourist attraction in Beijing. "Band-Aid 8" has also turned from a small store making just a few hundred yuan a month to a brand that has three stores receiving more than 1,000 people a day. 
"I really didn't expect to start a small store and realize some of my interesting ideas, opening a shop is a crazy, romantic idea," Johnson-Hill said.
The birth of "Band-Aid 8" was totally out of plan. In 2003, Johnson-Hill, who had lived in Beijing for 10 years, was not satisfied with his job. A neighbor told him he had an empty store in Nanluogu Alley. On his wife's persuasion, Johnson-Hill purchased the store. At first, he did not know what to do until one day he suddenly wanted to make some funny T-shirts about Beijing. Driven by this idea, a shop was opened without any commercial planning.
In November 2008, Johnson-Hill was awarded the "British entrepreneur of the year," presented by Prince Andrew himself. In April 2014, his first autobiography came out.
During his entrepreneurship in Beijing, he witnessed tremendous changes in Beijing's Hutongs, and these changes and feelings gave him a new inspiration to discover the beauty of Beijing.


Director:Zhang Yan
Editor:Zhang Yan, Zhou Yiqiu
Filmed by: James
Designer:Yu Peng
Article written by: Angelina QJY
Copy Editor:Josh McNally
Producer:Wen Yaru
Chief Editor:Lin Dongwei
Supervisor:Zhang Shilei