Singapore's "Passion Made Possible" to lure Chinese travelers

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Singapore Tourism Board, Changi Airport and Sentosa Development Corporation have launched a joint promotion campaign to attract more Chinese tourists.

The tourism board has released its new brand theme entitled "Passion Made Possible" to lure Chinese travelers, which has become the largest tourist source country to Singapore.

The promotion board has designed different routes for foodies, shopping lovers, and adventure enthusiasts. The board and Sentosa Development Corporation have also allowed travelers to pay with Alipay and announced a series of discounted deals.

Downtown with famous Lion, Merlion, and skyline of the city in Fullerton Area of Clarke Quay area, Singapore. /VCG Photo

Furthermore, Changi Airport is to launch a new complex next year called Jewel Changi Airport, which includes shopping, dining and accommodation, and a scenery garden.

An airport spokesperson said the new attraction would allure more Chinese tourists to explore Singapore. The tourism board has also finalized a number of shopping and cultural events, such as Design Orchard and Rainforest Lumina for next year.

Over 2.7 million tourists from the Chinese mainland visited Singapore between January and September 2018, a nine percent increase on last year, according to the board.

(Cover photo: Marina Bay Sands in Singapore. /VCG Photo)

Source(s): Shanghai Daily