China has launched a program to help Spring Festival to become a global event.
Various Chinese cultural activities, including gala performances, movie shows, temple fairs, and square celebrations, will be held overseas around Spring Festival in 2017, according to an official government statement released Tuesday.
Chinese New Year Reunion dinner /CFP Photo
Temple fairs /CFP Photo
Square celebrations /CFP Photo
Fire Dragon performance /CFP Photo
The program, jointly launched by the Publicity Department of the Central Committee of the Communist Party of China and the State Council Information Office, will feature themes such as harmony, peace and happiness.
It also aims to expand the market share of cultural products related to the Spring Festival abroad by enhancing cooperation with public relations companies, intermediaries, theaters, and ticket companies.
Rabbit God for sale /CFP Photo
Paper Dragons for sale /CFP Photo
Efforts will be made to integrate brick-and-mortar and online marketing channels both at home and abroad.
Spring Festival, which is also the Chinese Lunar New Year, is the most prominent holiday in China. It falls on January 28 next year.
(Source: Xinhua)
