Over half of China’s online shoppers experience price problems with online products/service, China Consumers Association said in a report released to mark World Consumer Rights Day on March 15, known as "3.15" in China.

The report, which is based on interviews with over 8,000 online consumers across 31 provinces and autonomous regions in China, says that 47.3 percent of the interviewees hate “false discounts after increased prices” the most.

Some online stores in China have long been criticized for offering a discount only after raising the prices of their products, creating a false impression that consumers are making big savings.

China’s online shopping market has increased rapidly with the average urban household income tripling in the past decade. Online retail sales in China reached 5.16 trillion yuan (752 billion US dollars) in 2016, 26.2 percent up from 2015, according to China’s National Bureau of Statistics.

The country’s shoppers are expected to push online retail sales to as much as two trillion US dollars in 2021, according to market researcher Mintel Group Ltd.

According to China Consumers Association, quality and price remain the most important factors shoppers take into consideration before placing an order.

In a separate report released by the Legal Daily, industry experts warned consumers about buying luxury goods through overseas purchasing agents.

Zhang Chen, chief examiner of luxury goods with the China Resale Goods Trade Association (CRGTA), said that 60 percent of luxury items sent to the CRGTA for authentication and bought via an overseas purchasing agent were fake.

Chinese Premier Li Keqiang has called for vigorous investigations of counterfeit products and improved product quality to meet the higher standards demanded by Chinese consumers.