Business
18:03, 04-Apr-2017
Japan turns to tech to make money from cherry blossom season
Updated
11:14, 28-Jun-2018
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Tourists from home and abroad are feasting their eyes on beautiful cherry blossoms at thousands of scenic spots around Japan at this time of year. And Japanese companies are coming up with novel ways of juicing a tourism market thought to be worth 2 trillion yen (125 billion yuan).
One has created virtual reality (VR) cherry blossom tours to give the old or immobile a look at the flowers. All they need is a VR headset.
A ski resort in northeast Japan has meanwhile been projecting pink light onto its slopes to attract cherry blossom-loving skiers. According to the resort’s operator, the number of visitors has increased by 20 percent just because of the light.