The Lunar New Year holiday is peak season for strawberry farmer An Jingwei from east China's Shandong Province. /CFP Photo

An gave up a 100,000-yuan (14,530 US dollars) annual income business five years ago and started growing strawberries in his hometown. Many doubted his choice but he has proven them wrong. /CFP Photo

An’s wife likes home-grown strawberries and never eats those bought at the market. This is how the story started, and it gave him a powerful motivation. /CFP Photo

In 2012, he saw a great business opportunity after learning about soil-less strawberry cultivation at an international fair. He devoted all his time and invested 250,000 yuan (over 36,000 US dollars) into his first venture, which failed. A new attempt, however, paid off. /CFP Photo

Now he has made a name for himself in the strawberry business. His greenhouse strawberry fields have invited more visitors and business opportunities than one might expect. /CFP Photo

He even plays music for his berries to make them sweeter. And visitors now have to make reservations to pick strawberries at his greenhouse. /CFP Photo