The 2017 Victoria's Secret Fashion Show, one of the industry's most glamorous events, has kicked off in Shanghai on Monday at the Mercedes-Benz Arena.

YANG CHENGXI SHANGHAI This is the epitome of fashion, glamour and sexiness. The Victoria's Secret Fashion Show has come to Shanghai, the first time the event has ever taken place in both a Chinese city and in Asia.

It's one of the biggest nights in fashion. An estimated 800 million people round the world will be watching the 55 supermodels walk the runway with style.

AMILNA ESTEVAO VICTORIA'S SECRET MODEL "I feel really great since it's like, the most famous and biggest country and continent of lingerie market."

HE SUI VICTORIA'S SECRET MODEL "I'm very much looking forward to the show. No other runway show can match Victoria's Secret."

It's a night of diversity. It features a record number of seven Chinese models, including some new faces.

ESTELLE CHEN VICTORIA'S SECRET MODEL "So many nationalities. I'm really happy about that and especially since Shanghai, I think they've never been to China before. So it's great that so many diverse models are walking, like, we have red hair, like, from Asia, from Angola. I have many friends who are doing the show with me so it's cool."

The brand decided to cast four musical performers including Jane Zhang, the first Chinese singer on the show's stage. The models presented six major themes, from Nomadic Adventure, Goddesses, Winter's tale, Porcelain Angels, Punk Angels to Millennial Nation. It's a night of luxury. Brazilian model Lais Ribeiro was chosen to wears a two million US dollar Fantasy Bra laced with diamonds, sapphires and blue topaz in 18 karat gold.

LAIS RIBEIRO VICTORIA'S SECRET MODEL "It was a surprise for me. So I cried a lot. It was a lot of emotions at the same time, I was very proud of myself, very thankful."

It's also a night of surprise. As the dramatic fall of Chinese model Xi Mengyao shock audiences, the night's show has been one of the top trending topics on Chinese social media.

YANG CHENGXI SHANGHAI "Well all of the glamour this evening have been a statement of the brand's strategic ambition in entering the Chinese lingerie market."

This market is expected to have a retail value of $25 billion this year, which is double that of the United States. It's expected to grow to $33 billion by 2020. In February, Victoria's Secret opened a flagship store in Shanghai.

SHANGHAI CITIZEN "I think it's a brand for young people. But I think its designs need some localization to fit the Chinese physique."

SHANGHAI CITIZEN "The brand wants to have a bigger influence in China. So it makes sense to use more Chinese models."

The show will be broadcast across several Chinese video websites on November 29th. The huge publicity, analysts say, will help Victoria's Secret cash in on the huge purchasing power of Chinese consumers. Yang Chengxi, CGTN, Shanghai.