In the past month, China has witnessed an explosion of popularity of mobile games dedicated to female gamers.

YANG CHENGXI SHANGHAI "For a long time, this has been what the most popular mobile games in China look like. That's until very recently. Two games are getting wildly popular and they are drastically different from previous best sellers. This one comes from Japan, where you feed a frog who travels a lot. The other, called Evol Lover is a Chinese game, where you play as a show producer who has romantic encounters with not one, but four incredibly handsome guys. Many gamers are giving positive reviews.

CAO YUE GAMER "The plot, visual style are much better than other existing games."

HUANG DONGQI GAMER "For my friends who are really fascinated, they are mostly single and don't want to expend effort in maintaining a relationship."

SUN JINGMENG GAMER "I have to take care of my children and also do the house chores. It's very busy. But this kind of game only takes me 10 to 15 minutes every day to play."

YANG CHENGXI SHANGHAI "So obviously, it ticks many boxes of what female gamers are looking for. But here's the twist: the gameplay is based on using virtual cards and if you ever grow fond of one of the characters, which many avid players will, and want to collect all his cards, the player needs to, you guessed it, pay money."

YANG XIN GAMER "They never spent money in the games but they did it the first time in Evol Lovers. Draw cards from the pool. Oh, and you also want to share, see I drew this card from the pool and you want to share it on Wechat."

Gamer Yang Xin spent 10 thousand yuan within just three weeks of playing this game. According to analysts, this strategically designed mode of gameplay and its social media effects are what make the game a money making machine for the company that developed it, Nikki Games.

DONG ZHEN, SENIOR ANALYST INTERACTIVE ENTERTAINMENT RESEARCH CENTER "Our monitoring indicates the card game genre is one of the most lucrative types of games."

YANG CHENGXI SHANGHAI "The takeaway here from the popularity of the game is that the industry is taking the female gamer community more seriously. Back in the days of PC gaming, it was mostly a boys' club. You needed to assemble a high performing computer to play the best games. But now, most people have a smartphone. The most popular mobile game in China. King of Glory, already have about half of its players being female. Nikki Games believes that the female gaming market needs to be further cultivated."

BRUCE LIU, VICE PRESIDENT NIKKI GAMES "If you click open any gaming news website, this is how they label different genres: Battle games, war games, action games, and female games. For about 50 percent of our population, they only have one sub-section. That's not fair. They deserve more games dedicated to them."

YANG CHENGXI SHANGHAI "However, there are things that developers should pay attention to. According to some gamers, girls have slightly different gaming habits than boys. For one thing, many girls might not have the same kind of diehard loyalty to one particular game as many boys do."

YANG XIN GAMER "Female gamers usually have their own communities. These communities, they may start from one game, and they may transfer to another game. The most fascinating thing is, for female gamers, if one or two figure out that a game is fascinating, they will do their best to promote the game to other female gamers in that community, so the whole community changes to another game."

YANG CHENGXI SHANGHAI "Simply put, fast changing social media trends might affect the life cycle of new games. That means to stay ahead, developers will have to keep on innovating. CGTN."