Beyond Reading: Brick-and-mortar bookstores make a comeback in China

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Although many brick-and-mortar bookstores have been squeezed by competition from online merchants, they are making a comeback. Especially when you can enjoy a mental spa day there. Zheng Chunying has the story.

Impressive architecture, welcoming interiors, cafes where one can relax and a range of activities that tie readers to the community at large. Many modern bookstores in China have become a must-go for young people Like the Sanlian bookstore in Chengdu.

"I like reading here. It's very quiet and the environment is very comfortable."

This branch of the nationwide chain opened just a few days ago. And it's already attracting some 10,000 customers every day. Staffs say they want to create a customer experience.

ZHAI DEFANG, EDITOR-IN-CHIEF SANLIAN BOOKSTORE "It's more than a bookstore. It's like an integrated community where people can not only read and buy books but also eat, relax and make friends. We try to make customers feel comfortable while reading here."

But online competition and a thin profit margin mean challenges remain.

ZHAI DEFANG, EDITOR-IN-CHIEF SANLIAN BOOKSTORE "We do face business pressures, but government subsidies and policies have been helpful for us, such as free rent, and other support for our events."

A motto in business is adapt or die. Following this principle, and with government support. China's brick-and-mortar bookstores seem to be experiencing a new spring. ZHENG CHUNYING, CGTN.