Over the past few weeks, a new game has caught many Chinese people's attention -- an online quiz contest. Participants get to answer a series of questions at the same time online, and those who answer correctly get to split the prize offered by the platform -- sometimes as high as several million yuan. Will this quiz fever last? Mi Jiayi checks it out.

Three, two, one -- get ready and the game starts. More than 200,000 people gathered together online at the same time to answer a total of 12 questions. The winners get to split several million yuan in prize money, but you must answer all the questions correctly. We failed on the sixth question and ended up winning nothing. It turns out, people on the Shanghai streets are quite familiar with the game.

"I've won three yuan from the games twice."

"I won a total of less than 100 yuan, not much, but more than average since I've participated in it many times."

"I've seen it on the social media posts and apps would send me notifications. I tried to play the game, but I don't think I'm smart enough."

The game has gained popularity over a very short period of time. Based on a popular US game HQ Trivia, more than half a dozen live video streaming websites in China are offering similar games to users, with a prize pool as high as tens of millions of yuan. People get ready several times a day to take part in the online tests.

WEI WUHUI INDEPENDENT TMT ANALYST "I think this is more a way of marketing. It does two things -- one is to get new users, and the other is to increase the activity level of its users -- a stimulus to old users who have not engaged for a long time. You can do the math. If the prize is one million yuan, how many new users can it get, and how many old ones will come back? If I use the same amount of money on advertising -- the result won't be as good. So this is just a way of marketing, rather than a business model."

And the fever for the game might not last. At least some of the players are getting bored already.

"I won't play it forever. It wastes so much time - half an hour for just three yuan in return. That's too little."

XIONG HUI SENIOR ANALYST "This kind of quiz test largely relies on people's knowledge base. Many play it because it's new and interesting in the beginning and because the live streaming channels and social networks help bring in new people. But people will get tired if nothing changes. Also, when you don't know enough things and get answers wrong all the time, you will feel frustrated and tired soon."

Both Wei and Xiong agree that the online quiz tests can attract a lot of new users, but keeping those users will be a much tougher challenge.